On any given day if you peer into the Market Compliance Office, you’ll find it’s lead by the one and only Dawn Keister. Dawn’s fierce desire to serve people well while confronting very difficult situations head-on is one of her amazing traits! Market compliance ensures that Senior Life’s marketing, advertising, and content follow rules and regulations set by government agencies. These standards are put in place to protect consumers from being misled or deceived by businesses. It takes someone who is fearless to deal with many of the issues that arise in this department, and Dawn has become a real pillar to Senior Life over the years. Thank you Dawn – for your leadership in Market Compliance! You are appreciated!